The Changing Face of Loan Sharks
In the past, illegal money lenders operated on a small scale, relying on word of mouth within local communities to find new borrowers. Today, social media has given them a platform primed for public advertising where they are able to deploy an evolving set of tactics to exploit their victims. The face of the loan shark is changing and they are now more prevalent in the UK than ever, as a recent Channel 4 Dispatches investigation highlighted.
A Thriving Trade
The secretive network of social media money lending is exploding in popularity across the UK. Despite their safety guidelines explicitly banning financial scams, popular social media sites like Reddit and TikTok are rife with loan sharks. A 2026 study by The Financial Crime Lab finds that requests to borrow through social media have increased by 370% in the last two years.
Loan sharks are unlicensed money lenders who operate outside of official financial regulations, charge extortionate interest rates, and use intimidation or violence to collect debts.

Why People are Turning to Illegal Lenders
The increased demand for emergency finance from untrusted sources is no surprise given the cost-of-living crisis across England.
The Office for National Statistics (ONS) reports that 23% of Britons say they would not be able to cover an unexpected cost of £850. In 2025 there were more than 1.3 million adults in the UK with 2 jobs – the highest number since ONS began their records.
Research by the Centre for Social Justice found that around two million people in the UK owe money to loan sharks. For those affected, the consequences can be severe and deeply distressing.
Coercion, Violence and Exploitation
Loan sharks lurking on social media will leverage their borrowers’ debts against them, using it as a tool of coercion for all kinds of purposes. One of the most disturbing findings from the Dispatches investigation is the sexual exploitation faced by most women that borrow online. A financial crime investigator interviewed for the documentary described dealing with numerous cases where loan sharks used sexual violence as a means of enforcing debt repayment with female borrowers. When Dispatches reporter Ellie Flynn went undercover on Reddit looking for a loan, she was bombarded by requests for nude images by male profiles.
Another significant risk is the misuse of personal data. The investigation found that some loan sharks request access to borrowers’ personal information rather than immediate financial repayment. This information can then be used to open bank accounts in the borrower’s name, drawing them into money laundering and money mulling activities without fully understanding the consequences.
These practices can leave victims facing not only debt, but also intimidation, exploitation, and serious legal and financial difficulties.
How Credit Unions Can Help

Borrowing from an illegal lender is almost always a last resort. Many people who turn to loan sharks are worried about their credit score or feel uncomfortable approaching a large bank for support. This is where credit unions can make a real difference.
At London Capital Credit Union, every loan application is reviewed by a person. There is no automated system making decisions based solely on a credit score. We also encourage members to build savings alongside their loan repayments. This helps create a financial safety net and can reduce the need for emergency borrowing in the future. Our aim is simple: to provide fair, responsible lending that helps members improve their long-term financial wellbeing.
We’re Here to Help
The Ch4 Dispatches episode highlights the exact reason that organisations like London Capital exist – to break people out of the dangerous cycle of borrowing from bad lenders.
If anything in this article concerns you – yourself, a friend or a loved one – please get in touch. Call us on 020 7561 1786 or email info@credit-union.coop. We’re here to help.
